In today's episode, I'm talking about jargon - why some PR representatives love using it, when you shouldn't use it, and why I feel that many times it is a sin against the English language.
What You'll Learn:
-Jargon can be helpful (sometimes)
-How to identify a perfect chance to avoid using jargon
-My top 5 cases for the inadequate use of jargon in PR
-Three reasons why (some) people can't stay away from jargon
Words have the extraordinary characteristic of being precise and elastic simultaneously, so choose your words wisely, especially if you are selling something to someone. Because words have the power to actually make a difference.
Resources:
-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually
-Actually Foundations: https://actually.world/foundations/
-Find out more about Actually® https://actually.world/
-Facebook https://www.facebook.com/actually.world
-Instagram https://www.instagram.com/actuallychangingtheworld/
