In this episode - part of a mini-series on stories in business - we explore the different kinds of stories you need, and how each type can be used within the sales and marketing cycle that we discussed in episode 12 of this podcast.
What Is Covered:
-Six types of stories and how to use them in every part of a marketing/sales cycle
-How to build trust by showing a willingness to be vulnerable
-How to differentiate yourself using a good "Who I am" story
-How to use "Why I am here" stories to build and nurture communities
-How to use "Teaching" stories to help peers go through a mindset shift
Once you have identified, understood, and established an authentic bond with your audience, creating compelling stories that tackle their challenges, showcase remedies for their problems, and offer direction on improving their businesses is essential. Knowing when and how to tell stories effectively to your target audience is what actually makes a difference in your business.
Resources:
-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually
-Actually Foundations: https://actually.world/foundations/
-Find out more about Actually® https://actually.world/
-Facebook https://www.facebook.com/actually.world
-Instagram https://www.instagram.com/actuallychangingtheworld/
-LinkedIn https://www.linkedin.com/in/saraactually/
-To review episode 12 about the sales/marketing cycle: https://podcasts.apple.com/us/podcast/012-what-exactly-is-the-sales-cycle/id1633274286
-Find the sales/marketing cycle guide accompanying episode 12: Resources - Actually https://actually.world/resources/
