We talk with Lars Krüger about the art of handling objections in the DACH market. Lars explains why most sellers lack a playbook, why role plays are a game changer, and how cultural differences in Germany shape the way objections need to be handled.
What you will learn in this episode:
• The three biggest mistakes sellers make with objections
• How to build a repeatable objection handling playbook
• Why German prospects are more direct and what that means for you
• The psychology behind the wish and motive techniques
• Why price objections are often a sign that the customer wants to buy
Perfect for SDRs, Account Executives, and founders who want to improve their objection handling skills and build trust in the DACH region.
Links & Resources:
Lars on LinkedIn: https://www.linkedin.com/in/kruegerlars/
Lars’ Podcast: https://open.spotify.com/show/54NSEOR4TbucINTql1mWED
Lars’ Masterclass: https://app.salesindach.com/offers/LuZo78FU/checkout
Helena Klaus on LinkedIn: https://www.linkedin.com/in/helenaklaus
Follow Sales in DACH on Instagram: https://www.instagram.com/salesindach
Sales Hacks for DACH: https://app.salesindach.com/newsletters/sales-hacks-for-dach
