In this episode of Sales in DACH, we talk with Bjoern Andres about how to succeed in trade fair sales. From grabbing attention in seconds to qualifying prospects in the chaos of a crowded hall, Bjoern shows how to transform fairs from a cost center into a powerful sales channel in the DACH market.
What you’ll learn in this episode:
• Why most trade fair strategies fail
• How to win attention and qualify leads at the booth
• The best practices for fair conversations and follow-up
• How to turn fairs into a consistent revenue driver
Perfect for Account Executives, SDRs, founders, and sales leaders who want to get measurable ROI from sales fairs.
Links & Resources:
Bjoern on LinkedIn: https://www.linkedin.com/in/bjoern-andres/
His Podcast Ungefiltert: https://shorturl.at/TWtJm
Messe Boyz Website: https://www.messeboyz.com/
Bjoern’s Masterclass: https://app.salesindach.com/offers/LzygZpF7/checkout
Helena Klaus on LinkedIn: https://www.linkedin.com/in/helenaklaus
Follow Sales in DACH on Instagram: https://www.instagram.com/salesindach
Sales Hacks for DACH: https://app.salesindach.com/newsletters/sales-hacks-for-dach
