We talk with Simon Asanger about the differences between SMB and enterprise sales in the DACH region. Simon shares what changes when you move from fast paced, customer centric SMB sales to structured, data driven enterprise sales and why trust, flexibility, and language are the real keys to success in this market.
What you will learn in this episode:
• Why SMB sales is fast, emotional, and flexible
• Why enterprise sales requires patience, data, and multiple stakeholders
• How cultural and regional nuances shape sales conversations in DACH
• Why speaking German is often a make or break factor
• Why brand reputation is losing ground to trust and personalization
Perfect for SDRs, Account Executives, and sales leaders who want to understand both SMB and enterprise selling and find their best fit in the DACH market.
Links & Resources:
Simon on LinkedIn:
https://www.linkedin.com/in/simon-asanger/
Helena Klaus on LinkedIn: https://www.linkedin.com/in/helenaklaus
Follow Sales in DACH on Instagram:
https://www.instagram.com/salesindach
Sales Hacks for DACH: https://app.salesindach.com/newsletters/sales-hacks-for-dach
