How to Leverage Free Publicity to Boost Your Bottom Line
In this episode of Grow Your Wellth, I explore the real value of free publicity and why so many brands miss out on its full potential. I’ll walk you through the most common mistakes I see brands make when it comes to leveraging press features—and more importantly, how to fix them.
You’ll learn how to turn media moments into momentum by integrating them across your marketing channels—from your website and social media to email campaigns and ad strategies.
Key takeaways:
● Why press coverage builds trust faster than traditional marketing
● The crucial difference between getting featured and getting found
● Smart ways to weave press into your brand story and customer journey
● How media coverage can improve ad performance and attract new partnerships
If you're sitting on media mentions but aren’t seeing results, this episode is your playbook for turning visibility into credibility—and credibility into sales.
Download my free e-book, From Trust to Transaction, at facteurpr.com/book.
Show links:
● Learn more about FACTEUR PR:www.facteurpr.com
● Sign up for The DIY PR Project:www.diy-pr.com
● Visit the Grow Your Wellth website:www.growyourwellthpodcast.com
● Watch the Episodes on YouTube:www.youtube.com/@facteurpr
Connect:
● Follow @Growyourwellth atwww.instagram.com/growyourwellthpodcast
● Follow @facteurpr atwww.instagram.com/facteurpr
● Follow @reenasgoodwin athttp://www.instagram.com/reenasgoodwin
