Description

In this episode of Marketing Without Rules, we dive into the transformative marketing strategies of PJ Hickenbottom, a junk removal business owner who has redefined community-focused marketing. From leveraging Facebook giveaways to partnering with local businesses and nonprofits, PJ shares how he built a standout brand in a small rural market.

Key takeaways include:

• How to engage your community with social media giveaways.
• The power of collaborating with local businesses for mutual success.
• Creative ideas like branded drink coasters and restaurant takeovers to expand reach.
• Using nonprofit partnerships to gain recognition and give back to the community.
• Why genuine engagement and networking—both online and offline—are the future of marketing.

PJ’s innovative strategies prove that being a “hunter,” not a “gatherer,” is essential to dominating any market. Whether you're running a small-town business or a large-scale operation, this episode is packed with actionable insights to grow your brand through community-driven efforts.

Tune in and get inspired to think outside the box, engage authentically, and take your marketing to the next level!