In this episode of the Marketing Without Rules podcast, Lewis is joined by Matt Thibeau of Savant Marketing Agency (https://www.savantmarketingagency.com/) to discuss the effectiveness of ads, with a particular focus on Facebook ads.
The conversation delves into key factors that contribute to successful ad campaigns, including the importance of having the right budget, diversity in ad creatives, clear messaging, proper targeting, and effective call to actions.
Matt emphasizes the necessity of quick follow-ups with leads and shares insights into pipeline management and lead nurturing. He also offers strategies for addressing common problems like bad-quality leads and the impact of rising ad costs.
This episode is packed with actionable tips for both DIY advertisers and those considering hiring an agency.
00:00 Introduction and Guest Welcome
00:47 The Reality of Running an Agency
01:23 Do Ads Work for Businesses?
01:47 Why Focus on Facebook Ads?
06:20 Effective Facebook Ad Strategies
08:47 Common Mistakes in Facebook Ads
17:18 Targeting and Call to Action
26:00 Lead Form Follow-Up
26:07 Google Ads Horror Stories
26:20 Click Fraud and Protection
28:49 Display Ads Mismanagement
30:22 Lead Form Issues and Solutions
34:02 Speed to Lead Importance
38:53 Pipeline Management Strategies
39:22 Reactivation Campaigns
43:04 Effective CRM Usage
46:50 Genuine Connection in Ads
50:49 Final Thoughts and Recommendations
