The conversation aims to empower estheticians to embrace retail as a vital component of their practice, ultimately leading to better client outcomes and business growth takeaways
- Retail should be viewed as an extension of service.
- Clients appreciate personalized product recommendations.
- Overwhelming clients with choices can hinder sales.
- Training staff on product knowledge is essential.
- Tracking performance metrics helps identify areas for improvement.
- Building relationships with clients enhances loyalty.
- Simplifying product offerings can lead to better sales.
- Subscription boxes can be an effective retail strategy.
- Follow up with clients on product recommendations.
- Creating a standard operating procedure for retailing is beneficial.
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Homework: Find a key product to focus on this month, and carve out 2 hours of CEO time on the schedule every month on a set day for doing numbers.
