In this episode, Bud and Roach discuss the impact of Black Friday on physical businesses as they compare family traditions like online shopping for popularized prices, such as the iconic "Tickle Me Elmo" in 1997, to the decline of physical stores due to greed and the rise of online outlets, while touching on the tragic history of Black Friday stampedes and door design issues that led to trampling incidents, and how social media often fuels these events rather than mitigates them.