In this episode of The Bitcoin Business Podcast, Brandon Karpeles is joined by Scott Dedels, Co-Founder of Block Rewards, a Bitcoin-native rewards platform that helps merchants incentivize loyalty and onboard new customers—without having to touch fiat systems.
Scott shares his journey from the corporate telecom world to full-time Bitcoiner, and how he’s now helping local businesses adopt Bitcoin as both a marketing tool and a long-term advantage.
They dive into:
Scott also talks about building trust with merchants, the challenges of branding Bitcoin to normies, and the surprising overlaps between loyalty marketing and sound money.
If you’re building a Bitcoin product, running a retail business, or just interested in where Bitcoin meets commerce—this episode is for you.
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