In this episode of the LendAPI Partner Podcast, host Rutger Van Faassen sits down with Rick Haskell, founder and CEO of Lendisoft. Drawing from two decades of risk management experience, Rick shares how the spark for Lendisoft emerged from recognizing a major gap in the market: small and mid-size lenders needed powerful, flexible tools to compete with larger enterprises.
Rick explains how Lendisoft leverages AI and automation to revolutionize loan management, enabling lenders to bridge the gap between predictive modeling and day-to-day operational processes. The discussion highlights the transformation from legacy, spreadsheet-driven workflows to streamlined, no-code/low-code solutions that allow business leaders to configure processes without heavy reliance on IT.
Market-Driven Origin: Lendisoft was founded to address a clear gap in loan management solutions, inspired by Rick’s 24-year career in risk management for subprime auto lending.
AI & Automation Focus: The core of Lendisoft is about operational efficiency, using AI to assign risk, automate repetitive processes, and bridge the gap between modeling and action.
Process-First Design: The platform facilitates a drag-and-drop, no-code/low-code approach for lenders—particularly empowering those with limited IT staff to configure their workflows directly.
Competitiveness for Small Lenders: By making leading-edge tech accessible and configurable, even small lenders can compete with large enterprises.
Customer Transformation: Lendisoft’s real impact shines in stories like a client moving from manual spreadsheets to complete automation—"what do I do with myself now that Lendisoft does it all?" a customer humorously remarks.
Proper Configuration is Key: Success isn’t just software; it’s configuration. Lendisoft ensures clients get hands-on setup and guidance for long-term results.
"Lendisoft is so automated, it’s doing everything for us. Gone are the days of spreadsheets and all that manual work."
— Rick Haskell
Rick closes by emphasizing his passion for the industry and the mission to level the playing field for all lenders, regardless of size. The episode wraps on a note of gratitude and anticipation for helping more lenders benefit from Lendisoft’s innovations.
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