Your website is your digital first impression—and if it looks like a Craigslist ad from 2007, we’ve got problems. In this kickoff episode, Austin Hoffman joins us to break down what separates a high-performing website from one that scares off customers before they even click “Contact.”We talk credibility, conversions, and common mistakes that cost real money. If you’re a business owner, a sales pro, or someone trying to explain to a merchant why their homepage still using Flash is a problem—this one’s for you.Let’s get your mind right and your website tight.