In this insightful episode of Current Commerce, we sit down with Jonathan Warner, co-founder of Optimatic, to explore the evolving landscape of digital marketing, programmatic advertising, and the growing role of AI in audience building and campaign strategy.
From the personal origins of Optimatic to the nuts and bolts of ROAS, conversion rates, CTR, and omnichannel strategies, Jonathan brings candid insights on what it takes to drive performance and adapt in an era of privacy changes, platform distrust, and ethical marketing challenges—especially in complex spaces like healthcare.
🔍 Topics We Cover:
Building marketing trust through transparency & referrals
Why attribution is broken—and what to do about it
The rise of AI in ad strategy, SEO, and audience targeting
How to future-proof your brand with a holistic store approach
Navigating ethical boundaries in healthcare marketing
💡 "AI can absolutely help you with that."
💡 "If you're not using AI, you're in trouble."
💡 "Pixels are very, very important."
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