In this episode of The Sidekick Life, we dive into the fascinating world of food franchising through the lens of MrBeast Burger, the viral ghost kitchen concept launched by YouTube giant MrBeast. With over 2,000 locations and $150 million in revenue, why is the brand facing legal disputes and quality concerns? Our hosts explore whether franchising could have saved MrBeast Burger from its challenges and discuss the broader implications for celebrity-driven businesses. Along the way, we tackle innovation, scalability, and what it takes to succeed in the competitive food industry. Tune in to uncover the lessons every entrepreneur can learn from this story!
