Gribova talks emotionally about the morning in February when the invasion started, waking up early in the morning and hearing bombing in the distance, fleeing to Germany where her sister lives with her daughter, leaving her husband back in Kyiv, how the agency's staffers reacted, the importance of celebrating great PR work even in these egregious circumstances, what they'd like the international business community to do to punish Russia for its illegal invasion, misinformation in Russia that tempers people's views of what's going on in Ukraine and more
