Building a Cyber Biz From Scratch: Zero Plan, Pure GritWhat does it really take to build a business in cybersecurity as a first-time founder with no funding, no roadmap, and no safety net?In this episode, Wil sits down with Joe Head, founder of Molto, to break down the raw, real journey from recruiter burnout to building a thriving branding and marketing agency for cybersecurity companies. Joe shares how he started with nothing but his industry knowledge and scaled by listening to client needs, not by chasing perfect plans.You’ll learn:Why early-stage execution is more important than over planningHow to package your expertise and sell it fastThe power of iteration, network-building, and trusting the processThe traps of perfection, imposter syndrome, and building aloneJoe’s approach is gritty, practical, and deeply human. If you’re a founder, freelancer, or consultant in cybersecurity, this episode is for you.Connect with Joe on LinkedIn: https://www.linkedin.com/in/joehead1
