Brand You Magazine’s publisher and editor Olivia Marocco talks to Nikki Simpson about strategies and tips to maximise visibility and engagement for your magazine, in the latest episode of the Making Money from Magazines podcast.
They discuss how strategic development of your personal brand can boost how, and how much, your magazine title is seen.
They also chat about the importance of audience interaction, not being afraid of collaboration with competitors, events and how they boost your brand by bringing your community together, creating unique opportunities for your readers and being unafraid to ask your community for help.
Keywords
personal brand tips, magazine visibility, brand visibility, magazine marketing, audience engagement, events, collaboration with competitors
takeaways
Visibility is crucial for magazine success.
Engaging with the audience enhances visibility
Collaboration with competitors is not something to be worried by
Working with charities can boost visibility
Consistency in messaging strengthens brand identity.
