In this week's solo episode, I'm talking about something that's been weighing on me: the algorithm trap. I titled this one "Don't Go Chasing Algorithms" (yes, a nod to TLC's "Waterfalls") because I realized I'd fallen into the exhausting cycle of obsessing over analytics and only posting what I thought would perform well. And honestly? It led straight to burnout.
I take you back to the beginning of my content creation journey, when everything was new, fun, and I posted whatever felt right without overthinking it. But as I gained experience and learned more about metrics, watch time, and all the data available to us, I started stressing over every decision. What would the algorithm like? What format performs best? Which platform rewards what content? I lost sight of why I started creating in the first place.
In this episode, I share my plan moving forward: getting back to posting what I genuinely love, even if it's silly, even if it might not perform well according to the numbers. I talk about why the community we build - the real connections, the conversations, the people who actually engage with our content matters more than vanity metrics ever will.
If you've ever felt burned out chasing algorithmic approval, if you've lost the joy in creating because you're too focused on analytics, or if you're trying to remember why you started making content in the first place, this episode is for you. Sometimes the best strategy is just being authentic and trusting that your people will find you.
