On this episode of the Ecommerce Revamped Podcast, we sit down with Marc Poulsen of AutoNetTV to explore how ecommerce sellers can dramatically increase sales, trust, and retention by mastering the art of high-converting product videos. Whether you're a solo seller or a scaling DTC brand, the way you present your product through video directly affects conversion rates—and Marc shares the blueprint for doing it right.
We break down the best-performing video formats—like explainer videos, customer testimonials, unboxings, and live demos—and how each one influences buyer psychology. Marc shares how product videos can boost conversions by up to 144%, why closed captions matter for both engagement and compliance, and what mistakes most sellers make that kill performance (spoiler: no CTA, overproduction, and poor mobile optimization). #MarcPoulsen #AutoNetTV #Miva
