In this episode of the Ecommerce Revamped Podcast, Norm Farrar—host of the acclaimed Lunch With Norm podcast—unpacks proven strategies for turning casual customers into loyal brand advocates through authentic community-building. With ecommerce acquisition costs at an all-time high, brands must rethink growth by investing in long-term relationships instead of short-term clicks. Norm shares how to build and scale brand communities that thrive on platforms like Facebook Groups, YouTube, newsletters, and even podcasts. You’ll learn how community marketing reduces dependency on paid ads, boosts customer lifetime value, and creates a feedback loop that fuels product innovation and organic promotion. #NormFarrar #LunchwithNormPodcast #Miva
