In this episode of the Ecommerce Revamped Podcast, Michael Jaindl "MJ" of Miva reveals how B2B ecommerce brands can harness the full potential of LinkedIn to drive demand, build pipeline, and create long-term enterprise customer relationships. MJ explains why LinkedIn is still an underutilized channel in B2B ecommerce, shares his playbook for thought leadership content, and discusses how Miva is using LinkedIn to help manufacturers and distributors modernize their digital go-to-market strategy.
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