Description

In today's episode our hosts Brenton Gowland and Ron Tomlian talk about the role that brand, both personal and corporate, plays in improving your performance in the marketplace.
Some of the topics covered include: 

• Why should we as business people bother with branding?
• Why is branding so important?
• Why do businesses re-brand?
• So how does a brand help me to increase the value of my business?
• Brand helps you get uptake in the marketplace
• Brand helps you put a premium on your product
• Brand can help create steady cashflow
• Brand helps you build a larger customer base
• Your brand is not your logo
• Every interaction you have with the marketplace increases or decreases the value of your business
• Tip 1 - Don't neglect your brand
• Tip 2 - Understand your customers perception of your brand
• Tip 3 - You brand is more than just your logo
• Tip 4 - Educate your staff about your brand
• Tip 5 - Recognise that your brand is alive
• Tip 6 - Include brand as an agenda item in board meetings

>> Follow us for more Business Builders goodness

• YouTube - @BusinessBuildersNetwork
• LinkedIn Group - Business Builders Network Group

>> Connect with our hosts on Linkedin

• Brenton Gowland
• Ron Tomlian

Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
Nucleus – Creative Agency
Specialising in growing business through brand, digital, video, web, print, campaigns and marketing.
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