Pedro Moreno, Head of Products at Serasa Experian - and weekend drone pilot 🚁- shares a simple but powerful tip: watch your users actually use your product.
Too often, we rely on what users say rather than what they do. Pedro’s approach? 📹 Observe. Ask. Watch. Take notes.
🧠 Start with these steps:
1️⃣ Ask users how they use your product in their day-to-day work.
2️⃣ Then, observe them performing a typical task.
3️⃣ Capture the process: take notes, photos, even screen recordings (with permission).
These observations will spark powerful insights about friction points, unmet needs, and what to build next. Sometimes, the most valuable roadmap input doesn’t come from a dashboard; it comes from watching someone click.
🔗 Connect with Pedro Moreno:
https://www.linkedin.com/in/pedrohom/
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