In this episode of CMO Therapy, we dive into the art of fluid marketing with Helen Owen, a marketing guru in the world of payments and an expert in navigating the ever-changing world of marketing strategy. Together, we explore the delicate balance between long-term planning and the need for agility in today’s fast-paced market.
From knowing when to pivot to managing resources and motivating teams amidst shifting priorities, Helen shares insights and real-world examples of how flexibility isn’t just a necessity—it might also be what makes marketing so exciting.
We tackle questions like:
- How do you strike the balance between strategy and adaptability?
- What does a truly flexible marketing campaign look like?
How can data and tools help you stay ahead of the curve?
Whether you see constant change as a challenge or an opportunity, this episode will leave you with actionable ideas and plenty to think about.
Tune in to learn how to embrace the ebb and flow of marketing and turn uncertainty into your biggest advantage.
Music clip by Filo Starquez, Divergence
