Sales and marketing - same team, right? So why do so many companies still treat them like distant cousins who only talk at family reunions? In this episode of CMO Therapy, I chat with Michael Treacy, Director of Marketing and Business Development at OpenPayd, about the art (and occasional chaos) of getting sales and marketing truly aligned.
We dig into why alignment isn’t just about passing leads over the fence, but about shared goals, mutual trust and actually speaking the same customer language.
Michael puts it perfectly: “The moment you hand over that MQL and say, ‘my job’s done,’ that’s when it all starts falling down.”
From practical ways to tighten collaboration, to how AI tools like Gong are transforming the feedback loop between teams, this one’s a must-listen for any marketing leader tired of the sales vs. marketing tug-of-war.Music clip by Filo Starquez, Divergence
