This Week's Episode:
In this episode of Software Sales Simplified, Matt & Kevin engage with Meredith Golden, a seasoned sales enablement leader. They discuss the nuances of sales enablement, the importance of having a sales background for effective training, and the challenges faced in implementing enablement programs. Meredith shares her journey from sales to enablement, emphasizing the need for alignment with business priorities and the role of AI in enhancing, rather than replacing, the human element in sales training. The conversation highlights the critical skills needed for aspiring enablement professionals and the importance of understanding the sales process to create impactful training programs.
About our Guest - Meredith Golden:
Meredith Golden is the Senior Manager of GTM Enablement & Acceleration at Aircall. Drawing on a career built in enterprise, mid-market, and transactional sales, she brings a front-line understanding of what it takes to win in the market. She has a proven track record of sales excellence and applies her expertise to leading Go-to-Market strategy and execution, orchestrating key programs that drive sustainable business growth.
Where to Learn More About Meredith:
You can find Meredith's profile on LinkedIn: https://www.linkedin.com/in/goldenmeredith/
Chapters
00:00 Introduction to Software Sales Simplified
01:41 Meet Meredith Golden: Sales Enablement Expert
04:03 The Transition from Sales to Enablement
07:33 The Importance of Sales Experience in Enablement
11:11 Understanding Different Sales Roles
15:11 Building Effective Enablement Programs
18:02 Aligning Leadership and Field Expectations
21:20 Understanding Team Dynamics in Enablement
24:24 The Role of Product Enablement
25:25 Aligning Sales and Product Marketing
28:10 The Importance of Early Involvement in Training Development
29:15 Leveraging AI in Sales Enablement
32:17 Balancing AI and Human Expertise
38:57 Transitioning into Sales Enablement
42:15 Key Takeaways for Aspiring Enablement Professionals
45:33 See You Next Week!
About Software Sales Simplified:
Visit us at: https://www.strategicsalesoptimization.com/
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Send us your questions at - Sales@stratsalesllc.com
"What is a Sales Engineer?" - Education Series on YouTube:
https://www.youtube.com/playlist?list=PLxuHbkRfIWtVj_Hg1GYBIg-o5M-icJLn0
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Why Listen to Software Sales Simplified?
Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.
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Thank you for tuning in to Software Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property of Strategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission from Strategic Sales Optimization LLC is strictly prohibited. All rights reserved.
