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The provided sources offer a comprehensive guide to nonprofit program development and the use of "Doing Business As" (DBA) names. Multiple documents outline the systematic process for creating successful programs, which involves clarifying purpose, conducting needs assessments, designing program structure, and ensuring board approval and ongoing monitoring and evaluation. Crucially, the sources address the legal and branding aspects of operating programs, confirming that nonprofits are permitted to use a DBA or trade name to better align with outreach efforts, provided they satisfy state filing procedures and avoid trademark infringement. Finally, the texts stress that using a DBA does not alter the nonprofit's legal status or tax-exempt standing, requiring all activities under the alternate name to remain consistent with the organization's 501(c)(3) purpose.