Dive into the intersection of global sports trends and Czech culture through a Sparta Prague case study. Learn how these iconic clubs balance domestic pride with the demands of globalization.
Explore how globalization shapes the Sparta Prague hockey and football clubs. This episode examines player migration, foreign ownership, and fan responses, shedding light on the clash between tradition and internationalization.
Main source: Understanding internationalization variance within a sport brand: case study of the Sparta Prague ice hockey and football clubs
William Crossan, Jan Šíma, Michaela Kaprálková, Tomáš Ruda
Front Sociol. 2024; 9: 1459632. Published online 2024 Oct 25. doi: 10.3389/fsoc.2024.1459632
PMCID: PMC11544599
