In this episode of Gems with Shom, I’m joined by Supreme La Rock — DJ, producer, label founder, and one of the originators of beat digging culture.From early hip-hop’s formative years to shaping how generations understand break beats, records, and listening itself, Supreme’s story is tied to the DNA of digging. Long before the term “beat digging” existed, he was building his collection through instinct, risk, and an unmatched ear — pulling grails from obscurity and turning overlooked records into foundational beat digging classics.We dive deep into his Seattle roots, early encounters with hip-hop culture, and the philosophy that guided decades of digging: curiosity over trends, feeling over formulas, and trust in the ear. We unpack Conception Records, its role in creating a sound that would later become globally revered, and Supreme’s behind-the-scenes influence on artists and producers — including early connections with J Dilla, before the world fully understood what it was witnessing.This conversation moves through mixtapes, break culture, global travel, vinyl DJing, technology, and the realities of longevity — how staying true to taste, rather than chasing trends, creates work that lasts. Supreme reflects on discovering records that later became grails by listening deeply when others weren’t.This is a masterclass in taste, patience, and the growth of beat digging culture — from someone who helped build the foundation🎙 In this episode, we get into:Growing up with records before “beat digging” had a nameEarly hip-hop, break culture, and learning through movementBuilding Conception Records and documenting an underground soundFinding grails through instinct, not trendsEarly perspectives on J Dilla and recognizing generational talentMixtapes, break science, and educating without gatekeepingVinyl DJing, technology, and adapting without losing identityLongevity, humility, and staying a student of the musicThis episode is for diggers, DJs, producers, and anyone who understands that culture is built quietly, over time, by people who listen harder than everyone else.
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