In this episode of the Freedom Kickstarter podcast, Mike sits down with Kevin, a copywriter who transitioned from being a
professional chef to running a thriving email marketing business.
They dive into Kevin’s journey, his approach to cold outreach, and his new performance-based email marketing offer that gives business owners an all-you-can-eat email service with a results-based payment model.
Kevin shares insights into the challenges and rewards of working for himself, managing his time around family life, and how he structures his workflow to balance client work and growing his own business.
He also breaks down why email marketing remains his favourite platform and why AI won’t replace skilled copywriters anytime soon.
Key Takeaways:
- Kevin’s transition from chef to copywriter and how he landed his first client.
- The power of cold email and how Kevin gets rapid responses from prospects.
- Why he focuses solely on email marketing and how he manages clients effectively.
- The importance of structuring work to fit a lifestyle rather than the other way around.
- Insights into his new performance-based email marketing offer.
- How AI can assist copywriters but won’t replace them.
- The reality of time freedom in business and how to manage expectations.
The Final Five:
1. If you could gift any business, copywriting, marketing, or mindset book to anyone, which book would you choose and why?
- The Chimp Paradox by Steve Peters – Kevin finds this book incredibly useful for managing mindset and overcoming imposter
syndrome.
2. We’re going for coffee, and I’m buying. What are you having?
- Flat white – unless he’s in triathlon season, in which case it’s a black Americano to cut calories!
3. You’re in charge of the internet for a day and can get rid of any social media platform. Which one are you removing?
- TikTok – Kevin finds it to be the ultimate time-waster and has removed it from his phone to avoid endless scrolling.
4. You’re hosting a dinner party and can invite three guests, living or dead. Who are you choosing?
- Marco Pierre White – because he’s the best TV chef ever and would do the cooking.
- Tupac – because of Kevin’s love for rap music and Tupac’s impact on culture.
- Mark Cavendish – to discuss his cycling career and the mental challenges of elite performance.
5. Where can people find out more about you?
- Best place to connect: [emailrenegades.com](http://emailrenegades.com)
Thanks for tuning into this episode of the Freedom Kickstarter podcast! If you got value from today’s conversation, hit that subscribe button, leave a review, and share it with someone who needs to hear it.
See you in the next episode!
