When talking about Comfort Via Discomfort, many people ask me... "yoo, what's with the lobster!?" 🦞Is it because you live in Boston?Is it because it's your favourite animal?Is it because you love to eat lobster? The third question is my niece's favourite one to ask 😂I chose a lobster as the logo for CVD because of the way lobsters grow. Their little mushy bodies grow and grow and grow until they push so hard against their hard shell that they get extremely uncomfortable.Then, the lobster...
