Diageo has appointed former Tesco chief executive Sir Dave Lewis to lead the drinks group following a period of weak performance and boardroom instability. This episode explores what Lewis’s leadership signals for Diageo’s strategic direction, how Gen Z is reshaping alcohol trends, and how brands like Mast-Jägermeister SE have adapted through targeted marketing.
If you want to learn more about Jägermeister’s marketing strategies, I spoke with Michael Cleary VP for Western Europe, back in 2022 about the brand’s (then) multi-million-pound campaign - the episode is linked below.
Part of the CEO and Founder Daily playlist, daily 5-minute episodes spotlighting how CEOs and founder are Taking Care of Business in real time. From bold decisions to crisis control, discover how today’s leaders are shaping tomorrow’s headlines.
Interview with Michael Cleary - link here.
