In this episode of TigerBytes, Franz Lohrke highlights the online franchising course he co-developed with Dave Ketchen as part of Auburn’s ENFB curriculum. Designed to explore the unique dynamics of franchising, the course offers students a deep dive into the strategic and operational challenges of launching and managing franchise businesses. Lohrke shares what makes this course especially effective in an online format—from its intentional design and modular content to the pedagogical choices that support engagement and real-world application.
