Academic Jobs: Podcasting for Global Higher Education Recruitment
AcademicJobs.com is expanding its services beyond a traditional job board. They now offer podcasting services to promote higher education institutions and their job openings to a wider audience. These podcasts aim to provide a more engaging and informative experience for potential candidates compared to traditional job postings. Listeners can learn about the job's specifics, the team dynamics, and the organisational culture. By featuring roles such as the Chair in Generative Artificial Intelligence at Victoria University of Wellington, the podcasts are shared among interested professionals. AcademicJobs.com invites universities to explore podcasting as a means of attracting top academic talent.
- AcademicJobs.com is positioning itself as a marketing agency, rather than just a job board, to reach a broader audience. This includes employer branding initiatives through podcasts.
- Quote: "AcademicJobs.com is suggesting that it is much more than a job board but a marketing agency that reaches for a broader audience of viewers and listeners."
- Reaching a Wider Audience through Audio: The use of podcasts allows institutions to connect with prospective candidates in new and accessible ways.
- Quote: "Through podcasts they reach an audience that were not otherwise going to hear about your orgaization or your big job opening."
- Enhanced Engagement and Information Delivery: Podcasts offer a more engaging and informative way to present job opportunities and institutional culture, allowing for a richer, more nuanced presentation than a standard job posting.
- Quote: "listening to the exciting features of a higher ed job and the institution that they belong to bring the job to life."
- Quote: "there are many benefits of listening to information rather than simply reading it as the presenter can flesh out what the job really entails, what the work team and organizational culture are like."
- Accessibility and Convenience: Podcasts cater to the listening habits of modern professionals, allowing them to learn about opportunities during commutes, workouts, or leisure time.
- Quote: "this means that higher ed professionals can now hear about job opportunities as they commute to work, workout at gym or when they are relaxing at home."
- Viral Marketing: Podcasted jobs can be easily shared and recommended, increasing their reach to a relevant and interested audience through social media channels such as LinkedIn and industry association sites.
- The Chair in Generative Artificial Intelligence at Victoria University of Wellington was one such podcasted job.
3. Important Facts:
- AcademicJobs.com distributes podcasts across major platforms (Spotify, YouTube, Apple Podcasts, Amazon).
- The podcasts aim to create a "compelling listening, [and] educational" experience.
- AcademicJobs.com promotes these podcasts through LinkedIn and other social networks.
- Victoria University of Wellington used this service to advertise a "Chair in Generative Artificial Intelligence" position.
4. Potential Implications:
- Increased competition for talent within the higher education sector, as podcasting allows for more engaging and widely disseminated job postings.
- Greater emphasis on employer branding and institutional culture in recruitment strategies.
- The potential for a more diverse and international applicant pool.
- Institutions that do not adapt to these new marketing methods risk missing out on top talent.
5. Recommendation:
Higher education institutions should consider exploring the potential benefits of podcasting their job opportunities and engaging with AcademicJobs.com to leverage this evolving marketing approach.
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