Ep. 16- Building High Performing Sales Teams With Arthur Velasquez

Description

Revenue is everyone’s business!

In this week’s episode of Supercharge Your Sales Velocity Podcast, Fergal is joined by Arthur Velasquez, founder of Better Revenue Teams.

With over 30 years of experience leading sales ops and scaling revenue across startups and enterprise organisations, Arthur shares his philosophy on building truly aligned go-to-market teams that drive sustainable growth.

Arthur explains how compensation models often fall short and offers ideas for aligning sales, customer success, and onboarding to ensure everyone is pulling in the same direction.

They also explore what makes a high-performing revenue team, how sales leaders can win the hearts and minds of their reps, and the value of marginal gains in sales performance.

Arthur shares how he uses AI to improve productivity and why practice, preparation and consistency are still key for sellers today.

This episode is packed with practical insights for CROs and sales leaders.

Timestamps

00:00 Intro to Arthur

01:31 About Better Revenue Teams

03:00 The Double Funnel Framework

08:11 Revenue Operations and Compensation

11:43 Customer Success

18:58 Viewing Sales as a Professional Sport

22:47 The Power of Marginal Gains

24:02 The Importance of Preparation for Meetings

25:48 Leveraging AI for Sales Efficiency