According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate of email marketing campaigns. The response rate for text campaigns is also higher – 45% for texts compared to 6% for emails. And whereas SMS promotions have a 19% click-through rate, the average click-rate for email campaigns is 2.62%.
How can your hospital's recruiters/sources use the power of texting to engage more nurses?
Here we talk about:
✔️ An introduction to the best recruitment texting platforms.
✔️ Using language to craft creative & engaging messages.
✔️ The best message & campaign lengths.
✔️ Expert tips on sourcing candidate data to outreach to.
