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In this episode, Cole emphasizes the transformative power of leaning into discomfort and pushing beyond perceived limits. He shares personal stories, like overcoming exhaustion during gym sessions, to illustrate how embracing discomfort can unlock new levels of personal growth. Cole discusses how our minds often hold us back in areas like social media growth and business development, highlighting that stepping out of our comfort zones is essential for reaching our full potential. Tune in for actionable advice and a challenge to face something uncomfortable today, opening the door to greater growth and success.