In this episode, Cole dives into the critical importance of surrounding yourself with the right people and identifying traits in friends and acquaintances that can positively influence your life. He discusses how being around winners and like-minded individuals fosters healthy competition and pushes you to achieve more. Cole highlights the value of effective communication, being well-spoken, and keeping your word, emphasizing how these traits build trust—the cornerstone of any meaningful relationship. He explains that trust is earned over time and is closely tied to qualities like competence, eloquence, and reliability. Finally, Cole encourages self-reflection on your own traits and relationships, ensuring they align with your goals and contribute to personal growth. Tune in for actionable insights to strengthen your network and improve your life.