In this episode, Cole dives into the art of building successful relationships using positive reinforcement, inspired by principles from How to Win Friends and Influence People. He explains how separating the problem from the person and starting with praise can create a more open environment for constructive conversations. Cole highlights the importance of adding value in every interaction, emphasizing the balance required to maintain healthy personal and professional relationships. Drawing from his experience growing his social media presence and building his influencer agency, he shares practical tips for fostering meaningful connections. Whether you’re a creator or building a team, this episode offers actionable advice for cultivating stronger, more impactful relationships.