In this episode, Cole shares his journey of transitioning from relationship-focused content to a new niche centered on motivation, self-help, and mentorship. Despite an initial drop in views, he remains confident in rebuilding engagement and offers insights to help you grow your own social media presence. Cole emphasizes the importance of starting, analyzing, and refining your content while maintaining a consistent brand image. He discusses strategies like shortening video length, incorporating hooks, and learning from other creators to improve engagement on platforms like TikTok. Highlighting the three key steps—testing, analyzing, and repeating—Cole underscores consistency as the foundation of success in social media and beyond. Tune in to learn how consistency creates opportunities, and join the Influencer Army for more strategies to turn your social media journey into a thriving career.
