In this episode, Cole unpacks the neuroscience behind social media success and why some audiences crave a return to older content styles. He explores how fast-paced, visually engaging content with intimate, humorous, or edgy elements stimulates the brain's reward system by releasing dopamine, creating a feel-good effect. As newer content styles shift away from this formula, viewers may find themselves longing for that dopamine rush. Cole also draws parallels between social media scrolling and slot machines, emphasizing the addictive nature of seeking dopamine-releasing stimuli. Tune in to gain insights into how content impacts the brain and how understanding these effects can help you make better choices for your long-term success and well-being.
