Description

John Lyotier is back — and we go deep on the .BOT future.
AI has moved from “tools” to agents, and John’s building at the sharp end: hundreds of AI-built travel brands, an agentic network underneath, and now a big bet on .bot domains (trip.bot, hotels.bot, ski.bot…).
We talk:

• Why .bot could become the identity layer for agent-to-agent commerce
• What “agentic search” means for travel distribution
• GEO/AEO: what’s real, what’s hype
• Marriott + Google’s AI selling moves — threat or opportunity?
• The coming “return to real” in travel: tech scaffolding, human soul

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