How to Navigate Booking Season Anxiety as a Photographer
In this episode, we dive deep into understanding and preparing for the peak booking season for photographers, particularly during engagement season from January through April. Kelsey discusses the anxiety that comes with not having a fully booked calendar and shares common mistakes to avoid, such as drastically dropping prices and focusing solely on social media. The episode also offers actionable solutions like creating value-driven promotions, diversifying marketing efforts, and nurturing past clients for more booked sessions. Lastly, Kelsey emphasizes the importance of setting up systems and tools, crafting a solid pricing strategy, and investing in personal development to better manage inquiries and bookings. Practical takeaways include using email templates, updating your website, and practicing your inquiry calls.
00:00 Introduction: Booking Anxieties
01:02 Understanding the Booking Cycle
02:43 Common Mistakes to Avoid
08:47 Setting Up for Success
14:42 Legal and Financial Preparations
16:43 Final Tips and Encouragement
Helpful Links:
Inquiry Email Templates - downloadable *FREE* templates that you can customize
Spice Up Your SEO Guide - get on the front page of google
Legal Paige Contracts - you can purchase contract templates
