Description

How do you know when it's time to update your price model? Aaron Fransen joins us to unpack the signs and symptoms of misalignment in price and value - and how to get your strategy and messaging back on track.

(Hint: market research plays a big role.)

In this episode, we discuss:

• Red flags that your pricing is stale - and what to do about it
• How to address undisciplined discounting
• Types of market research and how to choose a strategy

• Ways to rally the sales team when implementing new insights and changes in pricing

Roundtable episode with Aaron Fransen, Jeet Mukherjee, Pete Morelli, and Tracy Dent.

Aaron’s LinkedIn: https://www.linkedin.com/in/aaronfransen/

Jeet’s LinkedIn: https://www.linkedin.com/in/jeet-mukherjee-58462a1/

Pete’s LinkedIn: https://www.linkedin.com/in/petermorelli/

Tracy’s LinkedIn: https://www.linkedin.com/in/tracyleighdent/

www.holdenadvisors.com