In this episode, Jason Burley, Group Vice President at Grande Custom Ingredients Group, joins Brian Doyle, Patrick McCullough, and Tracy Dent from Holden Advisors to explore the art of value selling in B2B. The conversation covers strategies for navigating high-pressure negotiation dynamics, staying aligned both within your team and with your customers, and shifting the focus from price to delivering real, lasting value.
Grande Custom Ingredients Group is a global leader in innovative, clean-label whey protein ingredients used to deliver unrivaled functionality in numerous food applications. Their "upcycled" ingredients are made from the highest quality milk produced on dedicated dairy farms in the heart of the Midwest, and their expert food scientists and R&D teams help solve the toughest formulation challenges.
