In this episode, Jeet Mukherjee and Tracy Dent break down the numbers behind Super Bowl advertising, how companies justify multimillion-dollar ad spends, and what these marketing decisions reveal about consumer behavior.
AGENDA TOPICS
00:00 Introductions
00:44 Why companies spend millions on ads
08:28 When the $7M ad spot is worth it
11:00 Nike’s first Super Bowl ad in 27 years
17:34 Brand building impact of iconic ads
19:11 The disruption of live sports on streaming platforms
21:17 The future of pure play digital ad investments and B2B
Jeet's LinkedIn: https://www.linkedin.com/in/jeet-mukherjee-58462a1/
Tracy's LinkedIn: https://www.linkedin.com/in/tracyleighdent/
