This month I was lucky enough to talk with Maria Matarelli and Nic Sementa. They are the authors of the Agile Marketing Academy and believe that marketing can and should keep pace with continual delivery of product.
DONE does not stop at production.
Some development teams can believe the responsibility of shipping value stops with production, but good communication with customers is necessary.
Change is happening faster.
Product messaging needs to change with market trends. Be the fast follower and learn about your customers first.
Moving from a sale to a success mindset.
Focus less on sales but also on how you can attract those who may not be ready to buy now but ready to buy soon.
The four-phase cycle to transform your marketing.
Discover the test and learn method that rapidly track the effectiveness of your value proposition in the market.
You can get your free Comparative Agility account today and begin on your team’s Continuous Improvement journey.
Maria Matarelli is a Certified Scrum Trainer (CST) who travels the world on one-way tickets consulting and training companies on reaching true agility. In addition to applications of Agile in IT, Maria and her team have been applying Agile to the Marketing realm with incredible results. After founding the Agile Marketing Academy, Maria and a team of experienced trainers are dedicated to bringing Agile outside the normal applications.
As a serial entrepreneur, Nic Sementa has co-founded a series of companies including nationally distributed college magazine Boosh, a community based artist incubator RGB Lounge, and crowd funding consulting company Minion Werks. With a strong background in advertising and sales, Nic has helped many companies turn small marketing budgets into breakthrough results.
Simon Hilton is an Agile Coach and Teacher that has worked in and guided Agile transformations across a diverse range of organisations. Simon is an empathetic leader and instructor that has trained thousands of people as in Agile mindset, frameworks and transformation.
