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What happens when a leader focuses on people over profit?

Howard Behar, former President of Starbucks International, transformed the company into a global cultural phenomenon by living out his simple yet profound belief:

“We’re not in the coffee business serving people; we’re in the people business serving coffee.”

In this episode of ChallengerX, Howard shares timeless lessons on servant leadership, trust, and building a purpose-driven culture.

We discuss:

☕ His humble beginnings as the son of immigrant parents and how they shaped his leadership style.
👥 Why empowering people by letting “those who sweep the floor choose the broom” is the key to organizational success.
📊 The limitations of data and why being present with your team is irreplaceable.
🌍 Taking Starbucks global while staying true to its core values.

Whether you're a leader, entrepreneur, or someone striving to make a difference, this episode will inspire you to lead with heart, purpose, and integrity.

Discover why trust and authenticity are the true drivers of success.