Merrill Shugoll began her career in the marketing research department of an ad agency in Washington, DC. Marketing research guided campaign development contributed to the success of many brands. Later, she created Shugoll Research's full service marketing research division in 1984. As president of Shugoll Research, a leading marketing, policy research, and consulting firm, they help a global roster of clients across a variety of industries identify new business opportunities and solutions to business problems
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